Free. Self-hosted. No contact tax.
The software has no paid tier. Hogsend runs on your infrastructure and sends through your email provider — and if you'd like it installed for you, that's a week of work with the person who built it.
Free to self-host · One scaffold command · No per-contact billing
What $0 gets you
The software is one column with everything in it. The second column is a week of my time, if you'd like the install done for you.
The engine, the scaffold, the tooling, and every release after this one. Nothing is held back for a second column.
What's included
- The engine and all 11 packages
- 10 production journeys in the scaffold
- Buckets, lists, campaigns
- Durable execution (Hatchet)
- First-party open/click tracking
- Suppression + preference center
- 13 React Email templates
- Data API +
@hogsend/clientSDK - 4 signed inbound presets (Stripe, Clerk, Supabase, Segment) + PostHog webhooks + custom sources
- Outbound destinations (PostHog, Segment, Slack, signed webhooks)
- Studio
- CLI + Claude Code skills
- Every future version (
pnpm up "@hogsend/*")
Software: $0 · every release included
Hogsend installed by the person who built it. You keep everything — it's your repo and your accounts from day one.
How the week runs
- Deployed on your infrastructure — Railway, Docker, or your own host
- PostHog webhooks wired in, event taxonomy agreed
- Resend or Postmark connected, domain auth sorted
- Your templates ported to React Email
- First journeys live, handover in your repo
One-time · remote · yours to keep
What you actually pay for
Two line items. Neither of them is ours.
Hosting
A Railway project (one-click template, three env vars) or any Docker / Node 22 + Postgres host you already run. The stack is Postgres (TimescaleDB), Redis, Hatchet-Lite, and two Node services — the template provisions all of it; pnpm bootstrap stands it up locally. The Hatchet token is minted by your own Hatchet-Lite instance, not bought.
Email delivery
Your own Resend or Postmark account, at their rates, on your domain reputation.
That's the list.
No Hogsend line item. The trade: you run a small stack instead of paying rent on your contact list.
The rent models, compared
| Vendor | They charge by | When your list grows |
|---|---|---|
| Loops | subscribed contacts | $249/mo at 50k contacts* |
| Customer.io | profiles + emails + credits | talk to sales |
| PostHog Workflows | $0.003/send after 10k free/mo* | per-send creep |
| Hogsend | nothing — it's your infra | Postgres doesn't charge per row |
*List prices at the time of writing — pricing last checked June 2026.
Loops meters subscribed contacts. Customer.io meters profiles, emails, and credits. PostHog Workflows is free to 10,000 messages a month, then from $0.003 per send (at the time of writing). All three are fine prices for software they host. Hogsend's position is different: lifecycle email is a feature of your product, and features live in your repo, not on someone else's meter.
Their pricing, their words — see the comparisons: Hogsend vs. Loops · Hogsend vs. Customer.io · Hogsend vs. PostHog Workflows
Competitor pricing last checked June 2026.
The license, in plain English
Elastic License 2.0 — source-available, free to self-host, one restriction.
You can
- Use it commercially
- Modify it and fork it
- Self-host it for your company or your clients
- Ship products that depend on it
Free.
You can't
- Offer Hogsend itself to third parties as a managed or hosted service.
That's the entire restriction.
Why ELv2
It keeps the code open to you and closes the one path where a host larger than us resells our work. We call it source-available because that's what it is — it's not OSI-approved open source, and we'd rather say so plainly than blur it.
Full text: LICENSE on GitHub
Pricing questions
The short version: there is no meter, and there never was one.
No. Hogsend is single-tenant and self-hosted only — and ELv2 means nobody else can sell you a managed version either. The Railway template is the closest thing to one-click hosting, and it deploys into your Railway account.
One loop. Your repo. Tonight.
pnpm dlx create-hogsend@latest my-app scaffolds the app, Docker, env, and ten production journeys. Or deploy the Railway template in a click.
pnpm dlx create-hogsend@latest my-appFree to self-host (ELv2) · PostHog + your provider · No contact tax