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Templates

36 templates, already written

Production React Email + Tailwind components covering the whole lifecycle — onboarding to billing to the impact report. Every screenshot below is rendered from the live registry, straight from the source in the example app.

Activation

4 templates
Onboarding use case
activation-quickstart email template preview

activation-quickstart

Activation

Day one: the shortest path to a first win.

activation-nudge email template preview

activation-nudge

Activation

For the user who signed up and went quiet.

activation-feature-highlight email template preview

activation-feature-highlight

Activation

One feature, one reason to come back.

activation-community email template preview

activation-community

Activation

Pull new users into your Slack or Discord.

Onboarding

3 templates
Pre-boarding play
onboarding/come-back-to-it email template preview

onboarding/come-back-to-it

Onboarding

Names the exact step they stopped at.

onboarding-personalized email template preview

onboarding-personalized

Onboarding

AI-drafted body, on-brand frame — the template keeps it honest.

preboarding/manager-welcome email template preview

preboarding/manager-welcome

Onboarding

Keeps a new hire warm between offer and day one.

Conversion

3 templates
Trial conversion use case
conversion-usage-milestone email template preview

conversion-usage-milestone

Conversion

The upgrade ask, timed to the moment of value.

conversion-trial-expiring email template preview

conversion-trial-expiring

Conversion

A clear days-left note, without the countdown theatrics.

conversion-winback-offer email template preview

conversion-winback-offer

Conversion

A concrete offer for a lapsed account.

Sales signals

2 templates
Whitepaper signals play
sales/proposal-opened email template preview

sales/proposal-opened

Sales signals

Tells the rep the moment the proposal gets read.

sales/whitepaper-follow-up email template preview

sales/whitepaper-follow-up

Sales signals

For the reader who finished it — straight to pricing.

Events

2 templates
QR tracking play
events/were-live email template preview

events/were-live

Events

One line, one button, sent the minute you go live.

events/qr-checkin email template preview

events/qr-checkin

Events

A tracked QR ticket — every scan lands as an event.

Retention

4 templates
Usage-drop play
retention-weekly-digest email template preview

retention-weekly-digest

Retention

The week's activity, summarized.

retention-achievement email template preview

retention-achievement

Retention

Celebrates milestones worth an email, and skips the ones that aren't.

retention/founder-checkin email template preview

retention/founder-checkin

Retention

Plain text from a person, triggered by a usage drop.

content/weekly-articles email template preview

content/weekly-articles

Retention

The week's publishing, as a short list with read times.

Accounts & teams

2 templates
groups/account-digest email template preview

groups/account-digest

Accounts & teams

One email per account, not per seat.

team/invite-teammate email template preview

team/invite-teammate

Accounts & teams

The invite ask, made with reasons instead of guilt.

Reactivation

4 templates
Win-back play
reactivation-checkin email template preview

reactivation-checkin

Reactivation

The gentle “still there?”

winback/whats-new email template preview

winback/whats-new

Reactivation

What actually changed while they were gone.

winback/final-note email template preview

winback/final-note

Reactivation

Says it's the last one — and means it.

reactivation-final-nudge email template preview

reactivation-final-nudge

Reactivation

The last email before you stop sending. (And you should stop.)

Billing & churn

2 templates
Dunning play
billing/upcoming-payment email template preview

billing/upcoming-payment

Billing & churn

The renewal heads-up that prevents the dunning email.

churn-payment-failed email template preview

churn-payment-failed

Billing & churn

Dunning that sounds like a person, not a billing system.

Feedback

3 templates
feedback-nps-survey email template preview

feedback-nps-survey

Feedback

One click to answer; the score lands as an event.

feedback/csat email template preview

feedback/csat

Feedback

Five one-click scores, straight to the person who helped.

feedback/did-this-help email template preview

feedback/did-this-help

Feedback

The whole survey is yes or no.

Advocacy

1 template
advocacy/review-ask email template preview

advocacy/review-ask

Advocacy

Asks at the win — and knows who clicked through.

Measurement

1 template
Holdout play
impact/journey-lift-report email template preview

impact/journey-lift-report

Measurement

Lift vs holdout, as an email a stakeholder can read.

Transactional

4 templates
welcome email template preview

welcome

Transactional

The first email, sent on signup.

transactional/verify-email email template preview

transactional/verify-email

Transactional

Verification without the drama.

transactional/magic-link email template preview

transactional/magic-link

Transactional

Passwordless sign-in link.

transactional/receipt email template preview

transactional/receipt

Transactional

A receipt that reads like a receipt.

Marketing

1 template
marketing/product-update email template preview

marketing/product-update

Marketing

The broadcast, gated by the preference center.

How templates work

Components in, HTML out

Everything between your editor and the inbox is engine plumbing. Email guide → Transactional email API → Studio →

  1. Edited where you edit everything else

    Templates are React Email + Tailwind components in src/emails/ — edit them like any component. Studio previews them with live props and per-template stats, while the editing itself stays in your editor, where changes get reviewed.

  2. The engine does the plumbing

    The engine renders React → HTML, rewrites links for first-party tracking, checks preferences, then hands plain HTML to your provider.

  3. Send from a journey or the API

    Send one from a journey with sendEmail(), or transactionally via POST /v1/emails.

Get started

The starter set, one command

The scaffold ships a lean starter set — plus journeys, Docker, and env — in a repo you own. Every template on this page lives in the example app; copying one into your src/emails/ is a paste.

pnpm dlx create-hogsend@latest my-app

Free to self-host · One scaffold command · No per-contact billing