Done-for-you lifecycle email for PostHog teams
Every product loses customers at the same few moments — a trial that stalls, a subscription that cancels, a first purchase that never becomes a second. Each one is recoverable with the right email at the right time, but only if something is watching for it. I find those moments in your funnel, build the emails that recover them, and run the whole program for you. It sends from your own PostHog and Resend accounts, with no per-contact billing and nothing for you to build or operate.
$2,300 setup week · Managed retainer from $1,000/month · No per-contact billing
Where you're losing people
A trial stalls before it activates
a nudge back to the aha-moment
A customer cancels
a win-back built on why they left
A first order lands
the arc to a second
Catch the moments you lose people, turn some back into revenue
Lifecycle email works on the handful of moments where customers stall, cancel, or churn, and turns some of them back into revenue.
More trials convert
A trial that stalls before the aha-moment usually expires without a word. The program catches it and sends the nudge back to the action that makes people stay, while they're still deciding.
Churned customers come back
When someone cancels, they get a win-back built around why people leave your product, addressed to that reason. Some of them return.
First-time buyers buy again
Most first-time buyers never place a second order without a prompt. The program runs the onboarding arc that turns the first purchase into a habit and a second order.
I find the leaks, build the fix, and run it
This isn't a template you fill in. Every product loses customers in its own places, so every program I build is shaped to the product in front of me.
I find where you're leaking
I learn your product and your funnel, and pin down the exact moments where customers stall, cancel, or drift away — the ones worth an email.
I build the program around them
I design and write the emails and the timing for each moment, tailored to your product. Done for you — there's no tool for you to learn and no brief for you to write.
I run it, and keep it working
It sends from your own accounts to real customers, and I keep it monitored and improving as your product and funnel change. You stay focused on the product.
Set it up, then keep it running
A scoped build first, then a managed retainer — both billed simply, with no per-contact meter.
A fixed one-week engagement. It's where your program gets found, designed, and built, not just switched on.
What the engagement covers
- I learn your product and map the moments in your funnel that are losing you customers.
- I design and write the emails and sequences that recover them.
- I get it sending from your own account, on your domain — set up end to end.
- Your first revenue-recovery journeys go live against your real customers.
- You can see every send and result, without touching the build.
By the end you have a lifecycle program working against your real customers — not a deck describing one.
One-time · remote · yours to keep
Lifecycle programs drift — your product changes, a moment shifts, a send quietly stalls. The retainer keeps it working, and keeps recovering more over time instead of going stale.
What it covers
- Ongoing email and sequence work as your product and funnel change.
- Monitoring, so a stalled or broken send gets caught — not discovered months later.
- The program keeps improving instead of going stale.
Typically $1,000–3,000/month, depending on how much is changing.
Monthly · scales with what's changing
It runs on your accounts, and you keep all of it
No platform to get locked into, and no per-contact bill that grows as your list does. If we ever stop working together, nothing has to move off anything — it was always your accounts and your program.
Scope the setup
Email me with what your product does and where you think the funnel leaks. The first conversation is about your product, not a feature list — from there I'll scope the setup.
Prefer to run Hogsend yourself? The docs cover the full self-serve path.