Your lifecycle marketing, built and run in your repo
Every product loses customers at the same few moments. A trial that stalls. A subscription that cancels. A first purchase that never becomes a second. Each one is recoverable with the right email at the right time, but only if something is watching for it. I find those moments in your funnel, build the emails that recover them, and run the whole program. It sends from your own accounts, with no per-contact billing.
Audit $2,000 · Build $9,500 · Run from $4,000/mo
Where you're losing people
A trial stalls before it activates
a nudge back to the aha-moment
A customer cancels
a win-back built on why they left
A first order lands
the arc to a second
Catch the moments you lose people, turn some back into revenue
Lifecycle email works on the handful of moments where customers stall, cancel, or churn, and turns some of them back into revenue.
More trials convert
A trial that stalls before the aha-moment usually expires without a word. The program catches it and sends the nudge back to the action that makes people stay, while they're still deciding.
Churned customers come back
When someone cancels, they get a win-back built around why people leave your product, addressed to that reason. Some of them return.
First-time buyers buy again
Most first-time buyers never place a second order without a prompt. The program runs the onboarding arc that turns the first purchase into a habit and a second order.
Start with an audit. Build if it's worth building.
Three steps, each one useful on its own. The audit tells you what's leaking whether or not you hire me for the rest, and its fee comes off the build if you do.
I go through your events, your emails, and your funnel, and come back with what's leaking and what to do about it. If you go on to the build, the $2,000 comes off it.
What it covers
- Every lifecycle moment in your funnel, mapped
- What your current emails do, and what they miss
- A 90-day roadmap, prioritised by revenue
- Yours to keep, and to act on without me
Thirty days from kickoff, your lifecycle program is live: journeys, templates, and tracking, shipped as TypeScript in your own repo. Built on Hogsend, so it takes 30 days instead of 90.
What it covers
- Onboarding, activation, and win-back journeys, live
- Email templates written and built for your product
- Event tracking wired to your analytics
- Everything in your repo, reviewed like the rest of your product
I keep it working and keep making it better. New journeys as your product changes, experiments on what's already there, and a monthly read on what it earned.
What it covers
- New journeys and experiments each month
- Monitoring, so a broken send gets caught
- A monthly report on what the program did
- Hosting and upkeep included
Prefer to run it yourself? The engine is free and source-available — every feature, no paid tier held back. See the pricing page.
I find the leaks, build the fix, and run it
This isn't a template you fill in. Every product loses customers in its own places, so every program I build is shaped to the product in front of me.
I find where you're leaking
I learn your product and your funnel, and pin down the exact moments where customers stall, cancel, or drift away — the ones worth an email. This is the audit, and it stands on its own.
I build the program around them
I design and write the emails and the timing for each moment, tailored to your product. It ships as TypeScript in your repository, reviewed like the rest of your product.
I run it, and keep it working
It sends from your own accounts to real customers, and I keep it monitored and improving as your product and funnel change. You stay focused on the product.
Fire me and it all keeps working
Your engineering team will sign off on this — it's code they can read, in your repository, not another SaaS login. It runs on your accounts under a source-available licence, so there is no platform holding your list hostage. If we stop working together, nothing has to move off anything. Your team can read it, change it, and run it without me.
Start with the audit
Tell me what your product does and where you think the funnel leaks. The first conversation is about your product, not a feature list — from there I'll scope the audit and send you a time to grab.
Find out what you're leaking
One week, $2,000, and you get a map of every moment your funnel loses people plus a 90-day roadmap. It comes off the build if you go ahead, and it's yours to act on if you don't.
Prefer to run Hogsend yourself? The docs cover the full self-serve path.