Ask for the review at the moment of the win

One email asking for a public review, sent in the hours after a customer just won with your product — and never sent again.

When to run it

Your review page is thinner and angrier than your customer base, because frustration motivates itself and satisfaction doesn't. The quarterly "leave us a review" blast goes out regardless of what any recipient felt that week, so it reads as marketing and performs like it.

Why it works

Willingness to say something nice in public peaks right after a felt win — a top survey score, a milestone crossed, a renewal signed. An ask that arrives inside that window, names the win, and offers exactly one link to exactly one review form removes every step where goodwill leaks: no "choose a platform" menu, no login maze, no next Tuesday. Asking each customer once at the right moment beats asking everyone often at the wrong one — and a hard once-ever cap is what keeps the ask feeling like a favor between people rather than a campaign.

The play

1. Pick win events you already record: a top satisfaction score, a milestone, a renewal.
2. Send within hours, while the win is still felt, and reference the win itself.
3. One destination, one click — the review form, not a menu of platforms.
4. Ask once per customer, ever. Never chase a non-response.
5. Route low scores somewhere else entirely: a reply-to-founder conversation, not a review link.

Ship it with Hogsend

Trigger on the win, breathe for a few hours so the ask doesn't collide with the survey's own thank-you, and let entryLimit: "once" enforce the cap forever.

import { defineJourney, hours, sendEmail } from "@hogsend/engine";

export const postWinReviewAsk = defineJourney({
  meta: {
    id: "post-win-review-ask",
    trigger: {
      event: "nps.submitted",
      where: (b) => b.prop("score").gte(9),
    },
    // one review ask per customer, ever
    entryLimit: "once",
    suppress: hours(0),
  },
  run: async (user, ctx) => {
    await ctx.sleep({ duration: hours(3), label: "let-the-thank-you-land" });
    if (!(await ctx.guard.isSubscribed())) return;
    await sendEmail({
      to: user.email,
      userId: user.id,
      template: "advocacy/review-ask",
      props: { score: user.properties.score },
    });
  },
});

Put the review-form URL through a tracked link in the template, so the click is an event and the ask has a measurable yes.

How you'll know

Review-form clicks and new public reviews per hundred wins, against whatever the blast produced. Watch the unsubscribe rate on the template as the guardrail — a well-timed ask should cost you almost none.