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Engineering
What's in Hogsend 0.50, and whyEngineeringGrowth
What's in Hogsend 0.50, and why
A bigger-than-usual release, walked through one feature at a time. Everything here exists because running our own growth on Hogsend surfaced a gap worth closing — video engagement, dataLayer interop, unit-tested Journeys, incrementality and in-Journey A/B experiments, event plugins, contact groupings, and a one-command install. Plus a note on who "we" actually is.
DSDoug SilkstoneJuly 18, 2026
Lifecycle email is product logic. Treat it like product logic.GrowthLifecycleEngineering
Lifecycle email is product logic. Treat it like product logic.
The lifecycle stack usually lives in one marketer's browser tabs — invisible, unreviewed, and moving at click-speed while the product ships daily. That gap just got a lot more expensive.
DSDoug SilkstoneJuly 14, 2026Newsletter
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Growth, technical marketing, and GTM for teams that code — written from client work, not theory. No schedule promises; posts go out when there is something worth saying.