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Technical marketing
Your event names are a growth decision you already madeTechnical marketingGrowth
Your event names are a growth decision you already made
Six months from now, someone will try to build a funnel, a journey, or a report on top of the events you're naming today. Most tracking plans fail that person.
DSDoug SilkstoneJune 30, 2026
Measure, keep, grow — in that orderGrowthTechnical marketing
Measure, keep, grow — in that order
Most early teams run the sequence backwards — acquisition first, retention when churn hurts, measurement never. The order isn't a preference. Each stage is the input to the next.
DSDoug SilkstoneMay 28, 2026Newsletter
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Growth, technical marketing, and GTM for teams that code — written from client work, not theory. No schedule promises; posts go out when there is something worth saying.