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GTM for engineers: shipping is not launching
Go-to-marketGrowth

GTM for engineers: shipping is not launching

Engineering-led products die quietly because the team treats the merge as the finish line. A launch is a distribution event, and distribution can be engineered too.

DSDoug SilkstoneJune 12, 2026
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Growth, technical marketing, and GTM for teams that code — written from client work, not theory. No schedule promises; posts go out when there is something worth saying.