Growth
Lifecycle email is product logic. Treat it like product logic.Lifecycle email is product logic. Treat it like product logic.
The lifecycle stack usually lives in one marketer's browser tabs — invisible, unreviewed, and moving at click-speed while the product ships daily. That gap just got a lot more expensive.
DSDoug SilkstoneJuly 14, 2026
Your event names are a growth decision you already madeYour event names are a growth decision you already made
Six months from now, someone will try to build a funnel, a journey, or a report on top of the events you're naming today. Most tracking plans fail that person.
DSDoug SilkstoneJune 30, 2026
GTM for engineers: shipping is not launchingGTM for engineers: shipping is not launching
Engineering-led products die quietly because the team treats the merge as the finish line. A launch is a distribution event, and distribution can be engineered too.
DSDoug SilkstoneJune 12, 2026
Measure, keep, grow — in that orderMeasure, keep, grow — in that order
Most early teams run the sequence backwards — acquisition first, retention when churn hurts, measurement never. The order isn't a preference. Each stage is the input to the next.
DSDoug SilkstoneMay 28, 2026Get new posts by email
Growth, technical marketing, and GTM for teams that code — written from client work, not theory. No schedule promises; posts go out when there is something worth saying.