Growth
What's in Hogsend 0.50, and whyWhat's in Hogsend 0.50, and why
A bigger-than-usual release, walked through one feature at a time. Everything here exists because running our own growth on Hogsend surfaced a gap worth closing — video engagement, dataLayer interop, unit-tested Journeys, incrementality and in-Journey A/B experiments, event plugins, contact groupings, and a one-command install. Plus a note on who "we" actually is.
DSDoug SilkstoneJuly 18, 2026
Lifecycle email is product logic. Treat it like product logic.Lifecycle email is product logic. Treat it like product logic.
The lifecycle stack usually lives in one marketer's browser tabs — invisible, unreviewed, and moving at click-speed while the product ships daily. That gap just got a lot more expensive.
DSDoug SilkstoneJuly 14, 2026Your event names are a growth decision you already madeYour event names are a growth decision you already made
Six months from now, someone will try to build a funnel, a journey, or a report on top of the events you're naming today. Most tracking plans fail that person.
DSDoug SilkstoneJune 30, 2026
GTM for engineers: shipping is not launchingGTM for engineers: shipping is not launching
Engineering-led products die quietly because the team treats the merge as the finish line. A launch is a distribution event, and distribution can be engineered too.
DSDoug SilkstoneJune 12, 2026
Measure, keep, grow — in that orderMeasure, keep, grow — in that order
Most early teams run the sequence backwards — acquisition first, retention when churn hurts, measurement never. The order isn't a preference. Each stage is the input to the next.
DSDoug SilkstoneMay 28, 2026Get new posts by email
Growth, technical marketing, and GTM for teams that code — written from client work, not theory. No schedule promises; posts go out when there is something worth saying.